Pareto MBA Sample

Introduction to Pricing

Powerful pricing strategies to maximize perceived value and capture more revenue.

What You'll Learn

• An increase in price often translates directly into profits
• Bring price as close to the perceived value as you can
• Maximize revenue by catering to several price points on the demand curve
• Segmenting, tiered offerings, packaging and more
• Your pricing will largely determine your sales and marketing approach

Pricing is one of the most powerful levers in business — and one of the least understood. Most companies set prices based on cost-plus or by copying competitors, leaving enormous value on the table. In this sample lesson from the Pareto MBA, we explore how to think about pricing strategically: how to close the gap between what you charge and what your product is actually worth to customers.

You'll learn about price segmentation, tiered offerings, bundling, and how your pricing strategy shapes everything from your sales process to your brand positioning.