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Military, conflict & strategyPart III

Seeing the front

Don't rely solely on maps and reports. Go look yourself.

Seeing the front illustration

A principle Munger attributes to Patton and others: the senior person needs to physically see the front. The reports they get from subordinates have been filtered through several layers, each removing detail and softening bad news. By the time the CEO or general sees the situation, it's been heavily processed.

The fix is direct observation. Walk the factory floor. Sit in on customer support calls. Visit the stores. Attend the deals being closed. Each layer of mediation erases information; bypassing them brings it back.

For operators, the practical version: budget time, every quarter, for direct contact with whatever you actually depend on (customers, frontline employees, key suppliers). The information you get is qualitatively different from what shows up in the dashboards.

Examples in the wild

Operating

CEOs who visit customers regularly know things their CFOs don't. The numbers tell one story. The customer's tone, what they didn't say, what they care about, tell a different and often more important story.

Investing

Buffett famously visits the businesses he's considering buying, talks to managers and employees, and walks the operation. Public filings are starting points, not endpoints.

Everyday life

Most family or community problems look different when you're physically there than when you're hearing about them. The screen filters out what direct presence reveals.

Seeing the front is one of the mental models we apply through real cases inside the Pareto MBA — a part-time program for professionals who want to think clearly about business.