To quote Peter Drucker:
“Good executives focus on opportunities rather than problems”

We agree — and we’ve built Module 2 of the Pareto MBA around that principle. Most companies don’t go under because of one big mistake. They just stop evolving. They miss the next product, the next market, the next shift in how they could deliver value. Sooner or later, they get outpaced.

That’s why we spend more time on opportunities than most business programs. Because finding and evaluating your next move ("doing the right it") is one of the most important skills in business. We cover:

• How to spot early opportunities in underserved markets or fast-moving segments

• How to test an idea before you build it (pretotyping, customer development)

• Simple but powerful financial tools for evaluating opportunities: ROI, NPV, IRR — and when to use each

• How to estimate your market bottom-up (not just throwing out big numbers)

• The difference between good strategy and vague ambition

•Positioning: how to start niche and scale smart

We also talk about how opporunities come in very different shapes and forms:

• Launching a new product or feature

• Acquiring a small business and growing it

• Changing your pricing model or business model

• Consolidating a fragmented industry

... or starting something brand new from scratch. The key is not just spotting ideas — but knowing how to evaluate and act on them with limited time, money, and risk. After this module, a few focused projects often stand out:

• Test one new idea fast: no product required, just a landing page or a conversation

• Write out your strategy in plain language — challenge, direction, trade-offs

• Size a market realistically, using actual pricing and real buyer counts

• Map your best-fit customer — and what would make them say “yes” right away

• Audit your current ideas: which have real upside, and which are just noise?


​This module is about sharpening your sense of direction — and building confidence that you’re spending your time where it matters most. Or, to put it differently, that you are "doing the right it". It's important to note that the concepts discussed in this module are generally applicable to all business opportunities, no matter if they occur in a big corporation or in a startup setting.