Boost your confidence through business language & mental models




Self-paced, online

Course Duration

Approximately 3 hours



The only course you need to

Be a more confident leader through business language

Business Language Secrets is your go-to self-paced online course for mastering essential communication skills in the professional world. From business vocabulary to powerful mental models, this course covers what you need to boost your confidence and career.

  • ​Online, self-paced learning—accessible whenever, wherever
  • ​Tailored for business professionals by the teachers​ at Pareto Business School
  • ​Includes exercises to reinforce learning and ensure retention

"Communication is the most important skill any leader can possess."

- Richard Branson 

Welcome to Business Language Secrets

Welcome to Business Language Secrets – your gateway to mastering the language of success in the professional world.

In today's competitive business landscape, effective communication skills are more crucial than ever.

Whether you're aiming for career advancement, seeking to make a lasting impression or simply looking to enhance your professional toolkit, this course is designed to empower you with the language expertise you need to thrive.

With Business Language Secrets, you'll gain access to invaluable insights and knowledge that will elevate your communication abilities, setting you apart as a confident and influential communicator.

​Join us on this transformative journey as we unlock the secrets to effective business communication and pave the way for your professional success.

Enroll now to gain instant access to our free course and take the first step toward unlocking your full potential.

Who is the course for

Leaders and

You are a specialist in e.g. tech, sales, marketing or finance and aspire to a leadership role.


You are running a small or medium-size business as owner or CEO but lack formal skills.


You want a better understanding of the business language for developing businesses.


You want to grow by learning about business language and business-related mental models.

Flexible learning

Access the course online, at your own pace, and from any location. Whether you're at home, in the office, or on the go, learning fits seamlessly into your schedule. The course takes around 3 hours to complete.

Expert guidance

Benefit from the expertise of teacher Jens Bäckbom at Pareto Business School, who teaches the Pareto MBA, and gain insights from some of the most popular aspects of the Pareto MBA program.

Practical application

Engage in exercises designed to reinforce learning and make knowledge stick. Apply newly acquired skills directly to real-world scenarios, enhancing your ability to communicate effectively in professional settings.

What you will learn

In Business Language Secrets, you'll learn about the special words and phrases used in the business world.
This course helps you understand these terms so you can feel more comfortable in professional situations.

The course is divided into 6 modules

  • ​​​Module 1: Business Basics
  • ​Module 2: Opportunities
  • ​Module 3: Marketing
  • ​Module 4: Growth
  • ​Module 5: Leadership
  • ​Module 6: Management and Operations

Each module consists of an introduction, a video explaining the most important words and mental models and a flashcard exercise for you to practice what you have learned.

After the course, you will master the most important words when it comes to leading a business and also gain a deep understanding of powerful mental models that will enhance your decision-making and problem-solving skills.

Meet you teacher

Jens Bäckbom is a Swedish entrepreneur, angel investor and board professional. He is the co-founder of Pareto Business School. Prior to his current role, he was an investment manager at Almi Invest, where he oversaw the entire investment process, from identifying and investing in companies with growth potential to implementing exit strategies. During his tenure, he specialized in educational technology.

With extensive experience in the startup ecosystem, Jens Bäckbom spent eight years as an entrepreneur, running a software as a service company in the hotel industry. He has also been an active angel investor, with his initial investment in Strive School, a pan-European education provider focused on training software developers.

Frequently Asked Questions

Who is this course designed for?

Business professionals seeking to master the most important words when it comes to leading a business and gain a deep understanding of powerful mental models that will enhance decision-making and problem-solving skills. Our mission is to offer practical business education to busy professionals, whether you're a new CEO, a specialist looking to sharpen your skills or simply passionate about learning.

What topics are covered in the course?

Fundamental business concepts, methods for identifying and capitalizing on potential opportunities for success, strategies for effectively promoting products and services through marketing, techniques for scaling and expanding businesses, and principles of leadership, management and operations.

How long will it take to complete the course?

Approximately 3 hours

What technology or equipment do I need to access the course?

A computer or mobile device with internet access.

Is the course self-paced, or are there set deadlines?

The course is self-paced, allowing you to learn at your own speed.

Are there any prerequisites or prior knowledge required to enroll in the course?

No prerequisites; the course is designed for all levels of expertise.

Can I access the course materials after I complete the course?

Yes, course materials are accessible even after completion for future reference.

Is the course really free?

Yes, the course is completely free with no hidden charges or fees.

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